Glazers set another precedent in the Premier League

by Sam Peoples

After setting a precedent back in 2010 by signing a £40 million four year training kit sponsorship deal with DHL, the Glazers have yesterday set another Premier League precedent – by buying it out early.

An official statement from the club said:

“We have successfully negotiated an early buy-out of our training kit agreement with DHL effective 30 June, 2013.

“DHL will then continue as our global logistics sponsor.

“The significantly increased value of agreements concluded since entering into this agreement, such as our world record shirt sponsorship with General Motors, leads us to believe that there should be strategic opportunities to further optimise the value of these rights.”

“Further optimise the value of these rights” – United really have descended into nothing more than a powerful trading tool for the Glazers.

It is likely that the Glazers already have a bidder willing to pay more than the £40 million four year contract that DHL had in place. With General Motors signing a seven year kit sponsorship deal worth just under $600 million starting from the 2014-15 season when the current AON deal runs out, who knows what deal they might have in the pipeline.

Having publicly stated that they have no intention of selling up soon in a recent statement, we won’t be getting rid of them any time soon. They seemingly won’t be happy until they have branded and sold every inch of the club.

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7 comments

Dr.Hannibal 10/26/2012 - 19:47

@SAMP,,, ignore WUMS like trevor GR8 articles on ur web. Luv it keep them coming and all the best on ur GR8 venture. UNITED WE STAND , UNITED U WRITE, cheers

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Trevor 10/26/2012 - 12:20

So by ending the sponsorship deal with DHL to try and increase the value and revenue of the club, that is a bad thing is it?

Of course no other clubs out there are targeting sponsorship like the Glazers.

It seems The Peoples Person has lost its ability to write anything more than gutter press!!

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samp 10/26/2012 - 12:23

Different strokes for different folks.

You might be happy with the globalisation of every aspect of the club but with their burdening debts, the “value and revenue” of the club being increased is all completely relative considering it will only scrape the surface of their interest repayments.

It seems Trevor has lost his ability to write anything more than one sided comments!!

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Trevor 10/26/2012 - 13:09

Trevor can write two sided comments if he thinks that pleb writing the article can understand them. So as my comment was one sided and you obviously object, would you care to mention why you’re article was one sided?

You keep reporting on aspects of the club that are completely irrelevant to football like the Tunnicliffe one the other day. You seemed to assume that he was some petulant youth like Ravel Morrisson and is pissing his career up the wall, again a one sided comment from yourself.

SAre you really a Manchester United fan who has been to Old Trafford, or just another glory hunter trying to use the club to get a foot into journalism?

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samp 10/26/2012 - 13:32

You’re correct – I should have pointed out some of the benefits that more revenue brings to the club, so it was a bit one sided.

As for Tunnicliffe, a United youngster who has so much potential getting charged with drink driving – that is extremely relevant to anyone who follows the lower ranks of United.

I did nothing of the assuming nature but simply said that Morrison is an example of what can happen if situations like this aren’t one offs.

I’ve always followed United since I was a kid. Been to Old Trafford plenty of times, so no need for personal attacks there pal.

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Jacob 10/26/2012 - 11:52

Guess what? It’s a business. Glad that the Glazers are still around. S*** fans like you don’t know jack about running a business yet talk like you know anything.

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Rob 10/26/2012 - 09:00

First time I ever read an article slamming the owners for trying to increase the value of the club !?

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