Manchester United confirm 10 year Adidas deal worth £750m

by Sam Peoples

Adidas will be Manchester United’s new shirt sponsors from the start of the 2015/16 season after agreeing to pay £750m over a ten year period.

The £75m a year deal blows Real Madrid’s current world record shirt deal out of the water and means United’s shirts will now be going back to Adidas for the first time since the 1980s.

An official statement from the club said: “Manchester United plc (NYSE:MANU) has reached a ten-year agreement with adidas for a global technical sponsorship and dual branded licensing deal for a minimum guarantee of GBP 750 million, subject to certain adjustments, beginning with the 2015/2016 campaign.”

Combined with United’s new Chevrolet kit sponsor deal and AON’s training kit deal, United will be bringing in over £150m per year through shirt sponsorship alone, which is a truly staggering amount.

Any misconceptions that United’s terrible year under David Moyes has damaged the power of the club have well and truly been put to bed with the announcement of this Adidas deal.

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