Sir Alex Ferguson to release new book on coaching theories

by Ben Topliss

Sir Alex Ferguson will release a new book in October detailing the coaching theories and ideas which he developed during his 39-year managerial career.

The Scot’s first autobiography, simply titled The Autobiography, sold 900,000 copies making it the best-selling non-fiction hardback of all-time.

Ferguson’s new book will be called ‘Leading’ and will focus on his work at the Harvard Business School.

Speaking about the new book, Ferguson said: “Since stepping into retirement I have had the opportunity to reflect on my time as a football manager, and to consider the reasons behind my success through personal recollections, conversations with Mike Moritz and my role at Harvard Business School.

“It has been a new experience for me to be looking into the past rather than planning for the future, but one that I have found enjoyable and rewarding.

“The process behind creating this book began many years ago following my first meeting with Mike, which immediately created a mutual respect for each other’s achievements.

“Over the past year, we have spent many hours together as we have worked our way through my life in order to draw out and discuss the key philosophies I applied during my career.

“I have been delighted by Mike’s approach and the quality of his work, I am sure the readers will appreciate what he has brought to the page. I could not have had a better partner for this project.”

The Autobiography was released in 2014 after his retirement the previous year and it went in depth about the relationships Ferguson developed during his time at United.

Not all of them were good and Roy Keane came in for some particularly heavy criticism from the Scot. Unsurprisingly, Keane was more than happy to reciprocate and often spoke of how Ferguson’s ego affected life at Old Trafford.

It is unlikely that the 73-year-old’s new book will have much controversial content but it will be a fascinating analytical read. After all, there’s a lot to learn from a man who won 13 Premier League titles and two European Cups during a glittering career at United and is rightly regarded as the club’s greatest ever manager.

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