Adidas will cut payments in their kit deal with Manchester United by 30% if they fail to qualify for the Champions League for two seasons in a row, according to Chief Sky News reporter Kaveh Solhekol.
The German sportswear firm currently pay £75m a year in a ten year deal but will only pay £52m if Man United don’t make a top four finish next season.
CEO of Adidas-Group Herbert Hainer admitted earlier in the season Man United’s play style isn’t exactly what he wants to see, even if shirt sales are doing extremely well.
Solhekol suggests Man United would be able to earn back the extra £23m but only after they return back to the Champions League. Adidas also recently revealed they will end their sponsorship of Chelsea six years early after a disappointing year at Stamford Bridge.
Ed Woodward has run United like a corporate business and a loss of £23m from a kit deal alone could be enough to for him into making a decision on Louis van Gaal‘s career at Old Trafford.
Forbes Magazine recently released the latest list of football’s richest clubs and although United came in at third with a value of £2.3bn, our on the pitch performances have been far from world beating. It’s a shame the corporate side of the business is more important than how fans feel but questions raised from our sponsors must be answered.
Our chances of finishing in the top four are extremely slim after the 3-2 defeat to West Ham last week. An FA Cup final could give the club the chance to win some silverware this term against Crystal Palace but failing to qualify for the Champions League could be the last nail in van Gaal’s coffin.